Video Marketing is an easy, effective and proven method of reaching out and attracting a broader audience. Social networking and marketing is about increasing your visibility and putting you, the person, back into your business. Video does this by giving people a voice and a face to go along with your words.
I always tell my students and consulting clients to try FREE tools (if they are available) when they’re starting something new. That usually takes care of the “I don’t have the money” excuse and at the same time takes care of the procrastinators! After all, the sooner you start, the sooner you’ll see results!
If you have been thinking about dipping a toe into the vast waters of video marketing as part of your social media marketing plan, then Jing is a great FREE starter tool you should use. The free version gives you up to 5 minutes of video. It captures still shots too!
Snap a picture of your screen to record a still shot photo. This will enable you to do a plethora of things…
Slide shows
Power Point Presentations
Training Materials
You can also add captions, arrows or highlight specific areas on your still shot for further detail and explanation
Take some still shots off of your website or blog and create a free 30 second or less video on Animoto with music and captions. It’s a snap and fun to do! Take a peek at My Introduction Video I did with Jing snap shots in Animoto…
Record video of onscreen action.
Have you ever been talking to your VA and said, “Sure wish I could show you what I mean!” How about a client or business associate? Now you can!
It’s a perfect training tool. Now you can demonstrate training steps through video, and then upload it to a video hosting site such a YouTube.
How-to Videos are popular and highly effective in conveying your expertise. Short, helpful How-To’s will attract and encourage viewers to check out your site! Don’t forget to put a “Call to Action” at the end of your video for better results.
Share instantly over the web, IM, email etc…
Post your video on YouTube, Slideshare & Screencast, just to name a few.
Save it as a file.
Share it on Facebook, Twitter and other social sites.
Here are a few other things you can do that Jing has shared.
Collaborate on a design projects
Share snapshots of a document
Narrate your business conference photos
Capture that pesky computer bug in action
Show Clients how to use or sell your product
Comment verbally on your clients projects
Comment on your student’s homework
Post tidbits from your business on Twitter or Facebook
My day is filled with a million and one things to do! One of those things to do involves commenting on other people’s blogs. A good social media plan mandates that I participate in other people’s business lives. When I write a comment on another blog, I like to leave a link to my blog and a picture, which is referred to as an avatar.
One way that I increase my visibility and reach across the Internet is to post the same photo wherever I comment. Now, I no longer have to waste time uploading my picture on several different platforms because I have discovered a resource that does it for me. It’s called Gravatar.
Take a peek at this video to see how it works and how it can help you implement one piece of your social marketing plan more efficiently!
Take a moment right now to go to Gravatar.com and set up your universal avatar and make your life a little bit easier!
Please let me know what you struggle with! I just might have the answer….and if I don’t, I bet I can get it!
1. Click on the Application title under the update on your wall as indicated in the photo below.
2. This takes you directly to the application page where you can block the application. Just click “Block Application” and a pop up box will appear to confirm your action.
3. Reconfirm that you want to block the app by clicking on “Block Fish World “(or whatever app you’re blocking) and this will ensure that this App no longer shows up in your feed. That way if your friend decides to leave Fish World or Farm Ville long enough to participate in real conversations, you’ll still be able to see what they have to say!
If this helped you or someone you know, please hit the ReTweet button at the top right of my post and tell your followers. Leave a comment and let me know how you like your new uncluttered look!
You’re working hard to develop your brand and increase your business visibility.You’re developing relationships & gaining credibility. People are starting to talk….
How are you keeping up with the buzz you are creating?
Do you know who is talking about you?
Do you know where your articles are being posted?
Who’s saying positive things about you?
Who’s saying negative things about you or your products and services?
Who’s linking to your online real estate?
As a solo business owner it’s critical that you manage your online reputation.
It is perfect social manners to thank anyone who gives kudos to you, your business or services. If anyone bashes you, it is important that you are on it by implementing damage control immediately!
Let me introduce you to one completely free “Reputation Management” tool.
Google Alerts are delivered via email or RSS feed and contain the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Your DomainKeep an eye on your blog or website. Just type in your sitename.com leaving off the www or http. If you have a specific link from your blog posted someplace else that points back to your blog, Google should pick that up.
Your Name, Business Name, Products & ServicesThese are critical alerts to implement into your social media reputation management system. Setting up an alert for your product names, your business name and your personal name will uncover additional buzz. If you have a service that is listed as a named “system” such as “How to Close Every 5 out of 6 Sales Blueprint System” you need to set up an alert for it as well.
Your ArticlesIf you write and distribute your own articles to various directories, you can set up an alert for each article title.
As a solo business owner you can set up this monitoring system to help you stay on top of the buzz you are creating as you strive to build long, healthy relationships by keeping the 2 way conversation going.
Sign up for my Free Step By Step Social Media Weekly Newsletterfull of advice and tips on how to expand reach and visibility while eliminating overwhelm associated with social media marketing. I focus on creating a simplified “Step By Step Social Media” plan that include automated, easy to manage processes & systems!
You’ll also receive my free Twitter 3 in 1 Bonus Report
How to use Twitter for Business The Right Way: A guide to creating, implementing & maintaining a business presence on Twitter
3 Mistakes Newbies Make on Twitter
17 Business Boosting Twitter Tips
I’d love to hear how you are monitoring your social reputation or using Google Alerts. Leave a comment!
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