Stay Informed the Quick & Easy Way

by Shelly Lodes on July 13, 2010

As a social media consultant, strategist & trainer I teach small businesses to keep an eye on what is happening in their industry. Staying current and informed is what helps you move progressively forward in your business.

Now, staying current is a big job as it requires your valuable time… not to mention the time it takes to find good blogs. Go to Technorati, click on the small business blogs and you will find over 1250 blogs in the small business category alone! That is a tremendous amount of information!

What happens when you finally find a few great blogs that give you great value and you want to know when they post new goodies? Do you go to their site every few days, checking for new information? Well, I suppose you could… but that would be extremely time consuming.

Wouldn’t it be great if you could get the most recent information from all of your favorite blogs sent to one convenient location?

Good news! Get a Google Reader and subscribe to your favorite blogs RSS feed!

Not sure what this is all about?

Here is a YouTube video that offers a very simple explanation…

Leave me a comment if you have any questions on how to set up your feed reader. If you want to learn more about Google Reader go watch this video !


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Free Twitter Buttons….How can they help your business?

by Shelly Lodes on June 26, 2010

Put them on your Blog so your readers can find and follow you on Twitter.  Put them in your newsletter so your subscribers can find you on Twitter.  Put them on your Facebook profile and your Facebook Business Page so your followers and fans can find you on Twitter.

Twitter, along with other social media sites, is best leveraged when you integrate your sites. This allows people to find you on their platforms of choice.

Say for example one of your Blog readers loves to engage on Twitter….  by providing a Twitter button your reader can easily find you on [...] Continue Reading…


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7 Ways Twitter Can Boost Your Offline Business Success

by Shelly Lodes on May 18, 2010

You have an offline business and you’ve been brainstorming, trying to think of ways to increase business. Twitter comes to mind. You say to yourself, “How can I utilize Twitter to help me market my offline business?”

Well, Twitter is not the magic marketing pill or a get rich quick fix. Having said that, Twitter can work wonders for some offline businesses when used in conjunction with your website, blog, and any other online real estate you may have developed.
7 Ways To Use Twitter To Boost Your Business
1. Build a targeted following on Twitter. This is very important. Twitter is [...] Continue Reading…


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Don’t Create an Expensive Online Brochure, Create Relationships!

by Shelly Lodes on May 10, 2010

A few weeks ago I had a Business Consulting Firm ask me how online networking could help them market an offline business.

Before I address the “How”, I need to explain the “What” & “Why” of social networking as well as how it works in conjunction with other marketing methods. So, stay with me to the end and you will absolutely see how building an online audience can realistically grow your business.

I know of many businesses that conduct business offline but maintain an online presence for exposure and marketing purposes. I even know a few who maintain a site because [...] Continue Reading…


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