Seth Godin says: Don’t be Boring!

by Shelly Lodes on October 29, 2009

For my daughters 4th birthday, I hired “Gus the Clown” to entertain her and her friends.

My 6 year old son was also present and feeling very grown up and superior to the younger group.   He insisted on finishing the clown’s jokes and telling the younger children exactly how the clown pulled off all of his tricks.

I took him aside and told him if he did not stop spoiling the surprises and revealing how the clown did his tricks, he would have to leave the party.  He promised he would stop, so I allowed him to rejoin the group.

After the clown performed a few more tricks, I began to relax. No more wise cracks were leaving my son’s mouth. I did notice he was not smiling, but I attributed that to the scolding I just gave him.

Suddenly, out of the blue, my son pipes up loud and clear, “Boooooooooriiiiiiiiiing!”  The clown looked at me as if I had spawned the devil himself! I was mortified!

Obviously, my son did not think the clown was very remarkable.

I want to talk about a short but very succinct blog post by Seth Godin that I came across the other day.

He suggested that we should strive to be interesting, noteworthy and yes, even remarkable.

Twitter gives us the perfect opportunity to do just that!

Being interesting on Twitter (and other social media sites as well)  requires you stay relevant in your tweets. Tweeting information that your followers are interested in means giving them what they came to you for in the first place. Stay on track with your brand message.

Be Noteworthy by providing value. Tweet helpful, current information. Give them real meat to chew on, not a bunch of fluff. There is Google Alerts, along with other tools, that you can utilize to help you stay ahead of the pack by providing up to date information on leading edge trends and activities associated with your message.

Be remarkable. Don’t follow the herd, lead the heard. Learn great copy writing, capture your followers’ attention with intriguing titles, and don’t be afraid to be you. Show your readers a part of your remarkable life. Captivate them. We all love reality shows because we get to peek inside other peoples’ lives. Be your followers’ reality show and be remarkable!

Make it a great day!


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