5 Ways Your Business Will Twinkle on Twitter

Solo entrepreneurs, small business owners and network marketers are flocking to Twitter in droves trying to expose their products & services.

Twitter is a valuable branding, marketing & social media networking tool business owners use to connect with customers, prospects and fellow associates.  But, if you want to successfully leverage Twitter you MUST learn  how to use it effectively.

If you would rather listen to this post….

Your Business will Twinkle on Twitter if you give these 5 factors serious thought….

• Create An Attractive Bio When creating your Twitterland Bio you are limited to 160 characters. In those 160 characters you need to display your professionalism and your authentic human side. But that isn’t enough. In addition, you need to be informative and interesting. Take the time to think about this and get creative.

• Include Your Picture Building trust and credibility means being transparent. Social Networking requires that you let people know who you really are. Being real and authentic means you will have to show your face, preferably a close up. You can use your business logo but personally I do not recommend it.  If your logo is where you get the most brand recognition then go ahead and use it, just be sure to use your real name so people are aware of who you are.

• Create a Presence With a Custom Background Design Your Twitter background is your billboard and a piece of your virtual real estate. Go surf around to some Twitter pages and you’ll see that business owners use their backgrounds to display various credentials and services. Don’t waste this valuable  marketing space. Use this space to tie it into the existing look of your brand. Be consistent with the look of your website or blog or any other internet presence you may have. If you possess Photoshop skills, you could easily whip up a personalized background otherwise a decent background will cost you between $50.00 and $75.00.

• Gain The Right Followers If you’re a dog trainer and you have 4000 followers interested in trading stocks, building houses or wind surfing, then Twitter will not do anything for your business. The object here is to get targeted followers. In the case of the dog trainer that would be followers who own dogs, especially disobedient dogs! Connecting with pet store owners and veterinarians could also qualify as a dog trainer’s target market. Attracting a targeted market is what will drive your bottom line.

• Don’t Sell! Share Information Instead If you think you’re going to sign up for a Twitter account and immediately start to rave about your products, services or business opportunity you might as well take up Tiddlywinks. The idea is to engage in conversation and get to know your followers as if you were at a BBQ or some other casual social gathering. Mix and mingle and share who you are. Offer to help them with their problems, suggest solutions. Share your expertise freely. Pay it forward…..