If you mention a friend in one of your status updates, you might want to consider “tagging” them.
As solo and small business owners we need to expose ourselves often. To do this we use using various social media platforms. This is how we increase our visibility. Increased visibly helps our audience get to know us, connect with us and remember who we are and what we do.
Tagging is another way to get a little more oomph from our efforts and a creative way to interact with our friends.
How does tagging help your business?
- Tagging in Facebook provides your businesses with a way to stay in the forefront of your friends and fans minds.
- When you tag someone they will receive a notification that they have been “tagged” and more than likely will want to check out what you “tagged” them in.
- Your tagged status update will show up on their wall as well. There is not an option to comment on their wall so if they want to comment they have to click on the link under the post where it says “View Post” This will link back to your original update where they can leave a comment on your profile or page!
So how do you “tag” someone?
- Type in the @ symbol plus the first letter or so of the name, group or page that you want to tag in your status updates.
- This will activate a pop up box that displays the names that start with the letters you typed.
- When you select one of the names, the @ symbol disappears and the name shows up as a hyperlink in your update.
- If you click on their name in your update, it will take you to their wall.
- This works in the “Notes” section as well.
There are some limitations…
- It does NOT work in comments.
- You can’t tag someone if they are only a fan. They must be a friend on your profile page too.
DO NOT abuse tagging!
- Only tag a friend if they are relevant to the post.
- Don’t randomly tag a big influencer in your industry just for extra exposure to their friends. Not cool!
- Be sure that you have a relationship with the person you tag. Don’t randomly tag a person who you have not communicated with or have some form of connection.
Tagging is great for…
- Complimenting, congratulating or thanking a friend personally in a public way.
- It is also a wonderful way to bring exposure to your friends fan pages.
So………..tag, you’re it! Go give it a try!
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I was asked to explain further how this tagging feature can help your business….
1. It encourages interaction with others. Engagement is your goal.
2. You acknowledge others and that helps build a closer connection to them. It shows you care about what they have to say or who they are.
3. It’s raises awareness and visibility for your events or other peoples events.
4. It creates more exposure as It brings people back to your profile where they can learn more about you and what you do.
As I have said before…..please, do not misuse this feature. Use it for impact, but sparingly. I have a friend @NextStageBiz who conducts interviews on her radio show and she uses tagging to thank her guests. They are guaranteed to see the “Thanks You” and she gaines exposure on their wall. Efficient and effective.