You’re working hard to develop your brand and increase your business visibility.You’re developing relationships & gaining credibility. People are starting to talk….
- How are you keeping up with the buzz you are creating?
- Do you know who is talking about you?
- Do you know where your articles are being posted?
- Who’s saying positive things about you?
- Who’s saying negative things about you or your products and services?
- Who’s linking to your online real estate?
As a solo business owner it’s critical that you manage your online reputation.
It is perfect social manners to thank anyone who gives kudos to you, your business or services. If anyone bashes you, it is important that you are on it by implementing damage control immediately!
Let me introduce you to one completely free “Reputation Management” tool.
Google Alerts: http://Google.com/alerts.
Google Alerts are delivered via email or RSS feed and contain the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
- Your Domain Keep an eye on your blog or website. Just type in your sitename.com leaving off the www or http. If you have a specific link from your blog posted someplace else that points back to your blog, Google should pick that up.
- Your Name, Business Name, Products & Services These are critical alerts to implement into your social media reputation management system. Setting up an alert for your product names, your business name and your personal name will uncover additional buzz. If you have a service that is listed as a named “system” such as “How to Close Every 5 out of 6 Sales Blueprint System” you need to set up an alert for it as well.
- Your Articles If you write and distribute your own articles to various directories, you can set up an alert for each article title.
As a solo business owner you can set up this monitoring system to help you stay on top of the buzz you are creating as you strive to build long, healthy relationships by keeping the 2 way conversation going.
Sign up for my Free Step By Step Social Media Weekly Newsletter full of advice and tips on how to expand reach and visibility while eliminating overwhelm associated with social media marketing. I focus on creating a simplified “Step By Step Social Media” plan that include automated, easy to manage processes & systems!
You’ll also receive my free Twitter 3 in 1 Bonus Report
- How to use Twitter for Business The Right Way: A guide to creating, implementing & maintaining a business presence on Twitter
- 3 Mistakes Newbies Make on Twitter
- 17 Business Boosting Twitter Tips
I’d love to hear how you are monitoring your social reputation or using Google Alerts. Leave a comment!
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