It seems everyone is time crunched these days! Too much to do and not enough time to do it. That is one reason I love Twitter’s short, sweet and easy format. I have discovered a few time saving ways to reuse my tweets to reach different people in different spaces.
Re-purposing your tweets from your twitter stream is more than a time saver though. You also stand to gain a higher return on visibility by making this small investment… and is without a doubt, working smarter, not harder.
Here’s how…
At the end of the week, compile all of your tweets that contain information relevant to your newsletter readers into one email. There will be subscribers on your list who do not follow you on Twitter and this will give them a brief look at what you are up to and all the wonderful resources you are sharing on Twitter. This creates an excellent incentive to start following you on Twitter because they will not want to miss out on your valuable information.
If they are currently following you and have not put you on one of their specific twitter lists, it’s probably safe to say that they do not read every one of your tweets. Some tweets are sure to slip by on the fast moving twitter stream so this is a great way to catch them up…
Another upside to this is……
- Those who chose to follow you are definitely going to be “targeted followers” because they are already subscribed to your list and clearly interested in you and your business.
- You’ll extend your reach and visibility because these new “targeted followers” you’ve attracted have followers of their own who will potentially read your tweets!
Another tip: You should always include a “follow me on Twitter” button in your emails, ezines or newsletter. People are short on time so if you make it easy for them to follow you they will be more apt to act immediately.
Make this one small, initial investment today. Take the time to sit down right now and create a compilation of your tweets from last week and send ‘em out in your newsletter this week!
Who else wants to share some Twitter “re-purposing” ideas? I’d love to hear them! Let’s connect …leave a comment or catch up with me on Twitter!
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